toast the YEAR OF THE ROOSTER with tsingtao

Raise a glass of Tsingtao this Chinese New Year (Saturday 28 January 2017) to celebrate the beginning of the Year of the Yin Fire Rooster and host a truly authentic celebration by following its top party tips.

laoshan-mountain-insetTsingtao is brewed, bottled and imported from Quingdao, China – aka ‘Beer Town’. The world’s second largest beer brand by volume, Tsingtao is crafted with mineral-rich spring water from the Laoshan Mountains and handpicked native rice, giving the lager its clean, crisp taste and making it a great accompaniment to food.

People born in the Year of the Rooster are thought to be hardworking, resourceful, courageous and talented. What’s more, they love the spotlight and are happiest when surrounded by others, so you may have to take a back seat as they rule the roost at your party.

So get the beer on ice and follow these top tips to make sure it goes with a bang.

Clean your home


According to Chinese tradition, cleaning the house helps remove the old and welcomes the new. It is also believed to sweep away any bad luck which may have accumulated inside your home over the past year. Once clean, your house is then ready for good luck to start entering again. This cleaning however must be done before New Year’s Day arrives, with all brooms, brushes and dust pans put away beforehand. Any sweeping and cleaning done on New Year’s day risks your good fortune being swept away with it.



Red lanterns, streamers, balloons and blooming flowers are ideal to decorate your house and are to be put up after the event of spring cleaning. Red is the main celebratory colour and symbolises good luck; try to arrange your decorations in quantities of eight, as it’s a very lucky number in Chinese folklore. 



Whilst cleaning and decorating are an essential part of the preparations, our heart will always lie with the food. This dinner is the most important meal for the Chinese around the world and is mostly eaten in the home rather than a restaurant. So this year why not create your own Chinese cuisine at home too? It’s healthier than a takeaway and your guests will be impressed. So toss out the take-out menus and take inspiration from these easy to cook yet authentic Chinese recipes from Legacy of Taste to inspire you to create the perfect Chinese New Year dinner.



Chinese firecrackers are another must for any New Year celebration. To really make your party go with a bang, set off some firecrackers in front of your house. The aim being to make as much noise as possible to scare off evil spirits. It’s believed the first person who sets off a firecracker will be the recipient of good luck.


For further information about Chinese culture and Tsingtao Beer, please visit:  Twitter: @TsingtaoUK  Facebook: TsingtaoUK

Drinkaware provides consumers with information to make informed decisions about the effects of alcohol on their lives and lifestyles. Halewood International is a funder of Drinkaware and an active supporter of the “Why Let Good Times Go Bad?” campaign.

Drinkaware has recently launched ‘My Drinkaware’ an easy to use on-line Drinks tracker to help adults understand the impact of alcohol on their lives and lifestyles.